I Built a Business on LinkedIn Before Anyone Called It “Personal Branding”
In 2018, I was a corporate professional with a decent career and a LinkedIn profile that looked like everyone else's — a digital résumé that nobody read. I had expertise. I had experience. But I had no visibility.
So I started writing. Not perfectly. Not strategically at first. Just consistently. I shared what I knew, the lessons I had learned and the frameworks I used to think about my work. Within twelve months, my follower count grew from a few hundred to over 10,000. More importantly, inbound opportunities started arriving.
I didn't become famous. I became the obvious choice for the specific people I wanted to work with.
That realisation changed everything. I left corporate, founded Personal Brand Lab and spent the next several years helping hundreds of founders, executives and consultants build their own positioning systems.
The problem was always the same: the professionals who needed LinkedIn most had the least time to invest in it. LinkedIn DFY is my answer — a complete done-for-you system so you can focus on the work only you can do.
